My talk from WordCamp Minneapolis is posted to WordPress.tv! The editing is masterful with the slides sliced in. Very nice. See all of the great #wcmpls talks.
For the handout referenced in the talk:
Category / Customer Service
Stop asking me to log in! Progressive authentication
I use the Fidelity app to manage a lump of rainy-day, retirement money. One of the features I love about the app is the home screen, where it summarizes today’s “movers” (best and worst performing) among the stocks and funds I’ve invested in. Now, this home screen doesn’t need to tell me how many shares of each I own or how much money I’ve made or lost, but it quickly tells me if I need to be paying attention. It gives me personalized, public information.
—or at least it would, if it didn’t require me to log in to see it. Continue reading →
Lean UX without skimping on the meat [video]
In October, I gave a talk at WordCamp Baltimore on assembling better project requirements through analysis and user focus. The talk was fairly well-received and the video recording was just posted on wordpress.tv for viewing!
Video
Consumer engagement via the Goldilocks parable
This week, we shopped for a new car—a thorough process of “try and buy” I’d not undertaken before. In both excitement and intimidation, we ran an exhausting 8-hour marathon, kicking the tires on a dozen cars. In retrospect, it was apparent our final selection was impacted more by the brand courtship than the product itself, with all recommended cars fitting neatly into our minimal criteria. The consumer engagement styles divided into the following three approaches. Continue reading →